Monster Energy Infinity PR Box
The Challenge
Monster Energy wanted a compelling sales pack/influencer box to promote their Original Zero-Sugar Monster Energy drink to influencers and athletes ahead of its official release. With Monster Energy renowned for enhancing energy and focus, the goal was to craft a sales kit that ignited excitement and embodied the brand's essence.
Deliverables
- CAD Design
- Distribution
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Our Solution
Our in-house CAD and MauvePrint teams spearheaded the production, construction, and distribution of over 2,000 dynamic sales packages across multiple countries for the worldwide debut of the Original Zero-Sugar Monster Energy drink.
Collaborating closely with the Monster Energy team on design and graphics, our CAD team crafted the box from scratch, utilising sustainable materials, including E flute with a matte finish, to ensure a premium aesthetic. The pack was printed and assembled by our MauvePrint production and finishing team.
Showcasing two drinks, the immersive kits displayed cutting-edge features such as an infinity mirror, responsive lighting effects, and a magnetic door, delivering an engaging and captivating product display while authentically representing the Monster Energy brand.
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The Result
Monster Energy was thrilled with the completed design!
The box captured widespread attention on social media, shared by countless influencers and athletes, generating a high number of impressions to new audiences through the stand-out unboxing experience.
Influential figures included David Moyes, West Ham Manager; Roberto De Zerbi, Brighton Manager; and Steve 'Baggsy' Biagioni, British drifting champion.
Influencer and PR boxes play a valuable role in increasing brand visibility. If you need a creative and print team to help in the design and execution, please don't hesitate to get into touch.
For more inspiration on our award-winning projects, click here.
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