Krispy Kreme UK & IRE needed an impactful strategy to drive awareness for their upcoming Friends campaign, marking the 30th anniversary of the iconic show. This exclusive campaign included a limited-edition doughnut range that needed to be delivered in a way that would stand out to Krispy Kreme's partners.
The goal was to create a memorable moment for these partners by incorporating store packs alongside a exclusive box of doughnuts.
Deliverables
Concepts
Creative Design
Print
Distribution
Our Solution
Working withKrispy Kreme UK & IRE, we developed an eye-catching, classic New York taxi-themed pack, integrating the Krispy Kreme logo and a custom license plate reading "KK 2024."
OurMauveCreativegraphic designers conceptualised and designed the vibrant New York Taxi artwork, drawing inspiration from the iconic taxis seen in the Friends series and ourMauvePrintCAD team engineered the physical structure, which was designed to hold a dozen doughnuts in the trunk, featuring a functional opening and closing boot.
The entire taxi was crafted from cardboard and assembled by ourMauvePrintproduction team.
The Result
The New York taxi packs were successfully delivered to Krispy Kreme partners, including leading grocery retailers, boosting awareness for the new collaboration and doughnut range. The taxi design was tailored to perfectly fit the doughnut boxes and constructed with high-quality, durable materials.
Krispy Kreme was thrilled with the final result.
If you're looking for a creative and impactful pack that will elevate your brand's presence, get in touch with us today!
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