Easy Hotel wanted a series of digital ads to promote deals across their European estate. The campaign needed to tie in with their existing collateral and brand guidelines, whilst being engaging for potential customers. The creative needed to be versatile enough to run across a number of sizes, formats and languages.
Deliverables
Concepts
Creative Design
Digital
OOH Campaign
Our Solution
Working with Easy Hotel, our MauveCreative team created a series of short animated banners that utilised their iconic brand identity, whilst introducing some impactful imagery from Europes most recognisable city's. We introduced some dynamic movement to the image to create a sense of space and depth. This style was applied consistently across a number of channels, ensuring the campaign felt entirely joined up.
The Result
The campaign was rolled out successfully across all desired marketing channels. Creatively the campaign was versatile enough to work with further promotions down the line, ensuring longevity and a consistent look and feel across a number of campaigns.
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