Digital and Print Advertising Creative Design Case Study by Mauveworx

The Challenge

Our long-term clients, Vichy, asked the MauveCreative team to create high-impact, stand-out creative to showcase the Minéral 89 product and key messages, and ensure consistency across various out of home (OOH) placements in UK mall and rail networks.

The digital and print artwork had to continue to drive awareness and increase Minéral 89’s position as the icon of the Vichy brand, with distinctive assets that showcased the product’s superiority and medical authority. It was important to differentiate across creative while ensuring a consistent look and feel.

Working with Mauveworx made the whole process simple as they were able to adapt creative to spec that not only enabled seamless branding on and offline, by mirroring our content being used in other consumer touchpoints, but also added expertly timed animation that made sure the messaging was attention-grabbing and clear for an on-the-move audience.