The Drum Roses Awards 2023 - Print Nominees!

We're delighted to be shortlisted in The Drum Roses Awards 2023 in the Print category!

Working alongside our long-term customers, Krispy Kreme UK & IRE, we came up with creative in-store display concepts to increase sales as part of their Valentine's Day campaign.

This eye-catching cardboard free-standing display unit (FSDU) was placed into Asda stores to complement the permanent Krispy Kreme cabinet and was designed to grab shoppers' attention.

Our MauvePrint 3DE cardboard engineering team then worked on the structural 3D shape, and made sure it fit the 12-packs of doughnuts and displayed them in the best way. The displays were then produced, with all print and finishing done in house. The pricing shelf edge labels were printed directly onto the FSDU so it would look its best.

Ed Jones, Head of Marketing at Krispy Kreme, said: "From ideas through to delivery, Mauveworx helped us to create a real showstopper of an FSDU to successfully increase sales of our Valentine’s Day range of doughnuts in supermarkets. The standout design maximised merchandising space and led to increased engagement with shoppers, increasing impulse buys in-the-moment."

Steve Eaton, Head of Creative, said: "We always enjoy collaborating with Krispy Kreme. Their campaigns are always full of fun and life, and this year's Valentine's Day creative was no exception.

"Taking advantage of a unique packaging design for Valentine's Day, we chose to hero this on a uniquely designed FSDU. The challenge as always was to be as creative as possible with the structure of the unit, whilst ensuring we maximised product holding opportunity within a small footprint.  The end result is something the Mauveworx team are proud to showcase as an example of what’s achievable, with a client that’s committed to innovative ideas and fresh thinking."

The Drum Roses Awards are designed to celebrate the best creative work outside of London, and the awards are judged on the criteria of being fresh, impactful, polished and effective.  These awards recognise that many of the UK's most talented creatives live and work outside of London, with many of the best ideas born in the regions.

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