In today's fast-paced world, where time is of the essence, capturing the attention of shoppers has become a real challenge for brands. In fact, brands have as little as 0.9 seconds to grab the attention of customers as they pass by point of sale displays – so the experience needs to be as impactful and engaging as possible.
By harnessing the power of interactive technology, brands can create engaging in-store experiences that not only interrupt the bustling shoppers but also encourage them to interact with the products on a whole new level.
Examples of effective interactive in-store experiences can include touch screen devices, virtual reality, augmented reality, and interactive displays. Giving customers the ability to interact with a brand and to find out more about the products available for purchase. Many brands are undergoing digital transformation within physical stores, with nearly half of shoppers (47%) welcoming in-store technology.
Building this technology into a wider shopper experience helps to maximise engagement and encourages shoppers to increase AWOP (average weight of purchase) by reaching them at the right moment with the right message. In a survey of over 10,000 consumers in 10 countries (including the U.S.), Capgemini found that 72 percent of consumers expect to have significant interactions with ‘brick-and-mortar’ after the pandemic, exceeding pre-pandemic numbers of 60 percent.
One emerging technology that exemplifies innovation is "Lift and Learn."
"Lift and Learn" represents a cutting-edge concept that seamlessly integrates the physical and digital shopping experiences. This technology employs sophisticated sensors, screens, and data analytics to create an interactive shopping environment. Whenever a customer lifts a product from the shelf, the technology is activated, promptly displaying relevant information about the product on a nearby screen.
Recently, Clarins showcased this technology to demonstrate various applications of their products. Take a look at the video below.
This breakthrough approach allows brands to blend their in-store offerings with captivating digital interactions, such as videos and detailed product information. The result is an engaging and immersive experience that stands out, successfully increasing customer engagement and effectively reaching targeted audiences through ad campaigns.
Moreover, the technology's built-in analytics capabilities provide invaluable business insights. By tracking how long each product is picked up, it enables businesses to gain valuable data on customer behaviour and preferences, ultimately aiding in collecting sales data and making informed decisions.
Brands are adopting interactive technology to showcase their campaigns primarily because it enables them to create more immersive and engaging experiences for their target audience. Incorporating interactive technology also sets brands apart from their competitors by demonstrating innovation and a commitment to providing unique and valuable experiences. As consumers become more tech-savvy and accustomed to digital interactions, brands recognise the importance of meeting these expectations both online and offline.
The MauveCreative team can create exceptional digital campaigns that seamlessly integrate with cutting-edge interactive technology, resulting in an unparalleled level of customer engagement and innovation.