In a competitive retail landscape, custom Point-of-Sale (POS) displays have become critical for capturing customer attention and driving conversions at store level. These displays not only create an immersive brand experience but also increase visibility and drive impulse buys, making them a powerful tool for product promotion. From flat-pack, easy-to-assemble Free-Standing Display Units (FSDUs) to pre-filled, ready-to-display options, the right POS setup can transform in-store engagement and help brands leave a lasting impression.
Recent data reflects the growing influence of POS displays on retail. The global POS display market was valued at $11.67 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 8.4%, reaching $17.29 billion by 2028 - Research and Markets.
A study by POPAI found that 68% of shoppers made an unplanned purchase because of a point-of-purchase display. This shows how effective these displays can be at encouraging impulse buys.
With consumers increasingly valuing sustainability, brands are responding by using recyclable and eco-friendly materials in their POS designs. Shopify notes that environmentally conscious displays appeal to today’s shoppers, helping to build brand loyalty while reducing environmental impact
Additionally, digital enhancements such as touchscreens and augmented reality (AR) integrations are on the rise, transforming traditional displays into interactive experiences that resonate with consumers. By combining physical displays with digital engagement, brands create hybrid experiences that capture consumer attention, especially as the retail space increasingly merges online and offline shopping experiences.
Our POS displays come in two main options tailored for different retail strategies: