Why Are Custom POS Displays Essential for Brand Visibility?

In a competitive retail landscape, custom Point-of-Sale (POS) displays have become critical for capturing customer attention and driving conversions at store level. These displays not only create an immersive brand experience but also increase visibility and drive impulse buys, making them a powerful tool for product promotion. From flat-pack, easy-to-assemble Free-Standing Display Units (FSDUs) to pre-filled, ready-to-display options, the right POS setup can transform in-store engagement and help brands leave a lasting impression.

The Impact of Custom POS Displays on Retail Success

Recent data reflects the growing influence of POS displays on retail. The global POS display market was valued at $11.67 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 8.4%, reaching $17.29 billion by 2028​ - Research and Markets.

A study by POPAI found that 68% of shoppers made an unplanned purchase because of a point-of-purchase display. This shows how effective these displays can be at encouraging impulse buys.

Key Benefits of Custom POS Displays

1. Boosting Brand Recognition: Customised POS displays boost brand awareness by presenting products in visually engaging formats that align with brand aesthetics, creating a strong recall effect for consumers.
   
   
2. Impulse Purchases: Strategic positioning, particularly near checkout lines or key product areas, encourages spontaneous purchasing decisions, adding to overall revenue.
   
   
3. Efficient & Flexible Solutions: Flat-pack FSDUs provide a practical, versatile option for quick assembly and distribution, making them ideal for temporary promotions.
   
   
4. Instant Impact with Pre-Filled Displays: 
   Pre-filled displays are delivered fully stocked, allowing for rapid deployment, which is especially valuable for new product launches or high-turnover retail spaces.

Trends Shaping the Future of POS Displays

With consumers increasingly valuing sustainability, brands are responding by using recyclable and eco-friendly materials in their POS designs. Shopify notes that environmentally conscious displays appeal to today’s shoppers, helping to build brand loyalty while reducing environmental impact​

Additionally, digital enhancements such as touchscreens and augmented reality (AR) integrations are on the rise, transforming traditional displays into interactive experiences that resonate with consumers. By combining physical displays with digital engagement, brands create hybrid experiences that capture consumer attention, especially as the retail space increasingly merges online and offline shopping experiences.

Custom POS Display Solutions for Every Need

Our POS displays come in two main options tailored for different retail strategies:

1. Flat-Pack FSDUs: These are designed for flexibility and easy assembly. They’re a practical choice for seasonal campaigns or quick promotional setups and save on shipping costs while still delivering high-impact visibility.
   
   
2. Pre-Filled, Assembled Displays: Ideal for immediate deployment, these displays arrive fully stocked and ready to place on the sales floor, reducing handling time and maximising impact for product launches or high-volume retail environments.